Central Coast beach town named best in the country for the second year in a row

USA Today released its list of the top 10 coastal small towns in America for 2026, and readers rewarded Pismo Beach for the second year in a row with the top spot. And after two years of being runner-up, the squirrely town’s beach on the Central Coast was also named the best beach in California.

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“Pismo Beach has been named Best Beach by USA Today 10Best Readers’ Choice, and we are absolutely over the moon,” Visit Pismo Beach said on Instagram. “This one is for every person who voted, shared, and showed up for this town… thank you! Best Coastal Small Town two years running. Now Best Beach. We’re just getting started!!”

Pismo Beach, nearly midway between Los Angeles and San Francisco on Highway 101, has been name-dropped on television and film for decades.USA Today highlighted the town’s quiet beaches and tourist attractions, including its wineries, the Dinosaur Caves Park and the Monarch Butterfly Grove, where you can spot the endangered western monarch butterflies that have been making a comeback.

It was enough for Pismo to beat popular West Coast contenders like Huntington Beach and Carlsbad State Beach. Also making the list of top coastal towns were Morro Bay, Avalon and Carmel.

“Fun for all ages, Pismo Beach on the Central Coast is a picturesque seaside destination known for its panoramic coastal vistas, wide sandy shores, and laid-back California charm, offering a great blend of relaxation and recreation,” USA Today wrote. “You’ll find outdoor activities everywhere, such as surfing, paddleboarding, and exploring the nearby dunes via ATV.”

Pismo Beach is another victim of California coastal erosion, and the problem has been exacerbated by the overpopulation of squirrels across the beach town. The squirrels have become quite friendly with visitors, often eating out of visitors’ palms. 

To crown USA Today’s best small coastal town, the public voted for nominees chosen by a panel of experts. Each nominee had a population of 25,000 people or less, with unique attractions, great food and stunning views.