{"id":801,"date":"2026-06-23T18:03:36","date_gmt":"2026-06-23T18:03:36","guid":{"rendered":"https:\/\/sanfranciscomovingguide.com\/?p=801"},"modified":"2026-06-23T18:03:36","modified_gmt":"2026-06-23T18:03:36","slug":"luxury-bay-area-carmaker-announces-massive-layoffs-for-the-2nd-time-this-year","status":"publish","type":"post","link":"https:\/\/sanfranciscomovingguide.com\/?p=801","title":{"rendered":"Luxury Bay Area carmaker announces massive layoffs for the 2nd time this year"},"content":{"rendered":"
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A Bay Area luxury carmaker will\u00a0deal\u00a0another massive blow to its workforce this year as it continues to struggle with a path to profitability.<\/p>

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Lucid Group, a Newark-headquartered company known for its Air sedan electric vehicle line, announced in a Securities and Exchange Commission filing on Monday that it plans to lay off 18% of its workforce, including employees, contractors and hourly factory workers. The cuts come only four months after the\u00a0company slashed 319 Bay Area employees, or 12% of its workforce, and follow cuts in 2023 and 2024, of 1,300 and 400 employees, respectively.\u00a0<\/p><\/div>

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Though February\u2019s cuts largely hit hardware and software engineers and spared hourly factory workers, now the company plans on slashing an entire production shift at its Arizona manufacturing facility. The company has also parted ways with Chief Operating Officer Marc Winterhoff, effectively eliminating that C-suite position entirely.\u00a0<\/p><\/div>

Monday\u2019s filing notes that Winterhoff\u00a0qualifies for a severance package and will also get to keep his company car.<\/p><\/div>

\u201cThese are difficult decisions taken to align production with demand, reduce inventory, and adapt to declining market conditions,\u201d Lucid spokesperson Jesse\u00a0Caputo said in a statement to SFGATE. \u201cThey are part of a broader effort to simplify the company, sharpen execution, and position Lucid to become more competitive over time.\u201d<\/p><\/div>

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It\u2019s unclear how many positions will be affected in the Bay Area. The company has not filed a WARN with the California Employment Development Department, a document required by state law in the event of large layoffs that details which positions will be affected and where they\u2019re located.\u00a0<\/p>

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